My apologies. This is a rant.
When did unboxing become an important part of purchasing something? It started with gadgets, but seems to be spreading to more and more items. Lots of reviews now begin with a person’s experience as they take it out of the box for the first time. Why is something that amounts to less than .01% of the time you spend with something actually matter. I can understand the importance of first impressions, that whole Blink response, but I would think that applies to the first time you use it. I could appreciate a review that powers a device on for the first time. How much configuration is required, how long does it take you to get to the good stuff? If anything, the time spent capturing the unboxing experience is reducing the objects desirability, because it lengthens how long it takes you to actually be able to use it.
Moreover, I’m concerned that design efforts to improve the unboxing experience result in greater waste of packing materials. When designing for consumer products. Price is very important, because that’s the psychological barrier people have to get past to own the product. If the price is too high, people don’t buy.
That being said, someone once told me that the price will only be remembered for the first week, but the quality will be remembered forever. Please take the money you spend to maximize your product’s unboxing experience and put that toward improving the product’s quality.
I like that Samsung has a similar appreciation for the exaggerated importance of unboxing. It’s an older video, but here is their unboxing experience for the Omnia: